CineTreats App
My Role: Interaction Designer & UX Researcher
THE PRODUCT
CineTreats is poised to partner with movie theaters nationwide, offering a seamless way for moviegoers to order tickets and concessions directly from their phones. Designed for busy consumers with on-the-go lifestyles, CineTreats helps users skip the lines and pick up their snacks without missing a moment of the movie.
THE CHALLENGE
Users who arrive close to showtime frequently miss the beginning of the movie due to long wait times for tickets and concessions. This pain point reveals an opportunity to improve the user experience by streamlining the pre-show process—making it faster, more intuitive, and stress-free.
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The goal: Design a user-friendly mobile application that enables avid moviegoers to conveniently pre-order tickets and concessions. The app will ensure their items are prepared and ready for pickup upon arrival, reducing wait times and enhancing the overall theater experience.
RESEARCH & PLANNING
To better understand the target audience and their needs, I conducted user interviews and developed empathy maps. A key user group that emerged from this research was working adults with demanding lifestyles, often leading to frequent late arrivals to the theater.
While this validated initial assumptions about CineTreats’ core users, the research also uncovered additional factors contributing to late arrivals—including personal obligations, competing interests, and logistical challenges. These insights helped broaden the design perspective to address a wider range of user pain points.
To guide our design strategy and address key user behaviors and pain points, I developed three personas representing typical CineTreats users. Among them, Leah emerged as the primary persona, reflecting the most critical user needs and goals.
DESIGNING THE SOLUTION
PAPER SKETCHES
Creating low-fidelity paper sketches for each screen allowed for rapid iteration and thoughtful exploration of solutions aligned with user needs. This approach ensured that only the most effective elements were carried forward into the digital wireframes. For the home screen in particular, I focused on streamlining the ticket and snack ordering process to support users’ need for speed and convenience.
FINAL RESULT
CONCLUSION
This well-designed app rooted in user-centered principles can significantly enhance the overall experience by addressing real user needs—improving usability, building trust, and increasing accessibility. This not only empowers users to achieve their goals more efficiently, but also drives long-term engagement and measurable value for the business.
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Through experimenting with color schemes, typography, and layout structures, I was able to refine the visual language of the interface to better support user needs. These design decisions were guided by principles of accessibility, readability, and visual hierarchy—ensuring that key actions stood out, content was easy to navigate, and the overall experience felt cohesive and intuitive across different screens and use cases.